Charif Moulay Abdallah Alaoui

President’s message

Under the High Patronage of His Majesty King Mohammed VI, may God glorify Him, the 16th edition of the "Salon du Cheval d’El Jadida" will be held from September 30th to October 5th, 2025.

Since its first edition in 2008, our event has contributed significantly to the socioeconomic development of the city of El Jadida and its region notably in terms of infrastructure, tourism, and beyond. It has played a major role to enhance the national and international reputation of the region and the Kingdom. The equine sector in all its components has greatly benefited, as demonstrated by the considerable progress made in the various uses of the horse, especially in the traditional arts.

The event also plays a fundamental role in preserving and promoting Morocco’s cultural heritage linked to the horse. It embodies a collective dynamic aimed at safeguarding our ancestral legacy while adapting it to contemporary challenges. This vision is supported by the ongoing involvement of our public and private partners, whose commitment has been decisive in the growth and sustainability of this event.

The program for this 16th edition will feature a rich and diverse range of activities, highlighting the many ways horses are used whether for leisure, culture, art, sport, or recreation.

As in previous years, this event is expected to welcome a large and diverse audience, including both passionate horse lovers and professionals in the field. A true platform for networking and exchange, the event has become an essential gathering place for national and international players in the equine world. It helps to strengthen synergies between breeders, riders, artisans, researchers, institutions, sponsors, and exhibitors.

At the international level, the Salon du Cheval d’El Jadida has established itself as a recognized reference and proudly ranked among the major equestrian events worldwide. The richness of its program and the quality of its organization make it a key event on the international equestrian calendar.

We look forward to welcoming once again all participants, professionals, artists, riders, speakers, partners, and visitors to the Mohammed VI Exhibition Park in El Jadida for a 16th edition that promises to be marked by continuity, passion, and excellence.